Burger King Worldwide Holdings, Inc. (“BKW”) announced the establishment of Franchisee Agreement in Pakistan focused on aggressively expanding the BURGER KING® brand’s presence in the high-growth market. BKW has entered into an agreement with members of the MCR Pakistan with a plan is to open one-Hundred BK® restaurants in Pakistan over the next seven to ten years. This deal represents the largest multi-unit development agreement in the Pakistan brand’s history and will make the MCR family the system’s largest franchisee, locally, though BK and MCR didn’t disclose the details of the agreement, sources familiar with the matter said.
By capitalizing on the MCR family’s strong operational experience and leveraging MCR Group’s significant financial resources, the expansion plan in Pakistan positions the BURGER KING® brand for rapid expansion in the country. The MCR family, currently the Pizza Hut® system’s franchisee under their operational leadership, would grow the BURGER KING® brand in Country from just one restaurant to more than 100.
“We are very excited to expand our relationship with BURGER KING® and further establish the brand’s presence in an exciting, active market with a vibrant economy and substantial growth potential,” Social Media news suspended.
The rumors were circling the social media since the last months but bidding took place in Dubai a few weeks ago. One news story on ET website claims; three parties, including a Dubai-based investor, participated in the bidding, which went in favour of the MCR Group.
Today, the advertisement in Dawn Newspaper finally clarified it official. Now Burger King will be soon launching their restaurants in Lahore, Islamabad and Karachi. BK’s first outlet will be opened in Karachi most likely in mid-2014.
ABOUT THE BURGER KING CORPORATION
The BURGER KING® system operates approximately 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in Florida, USA. Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America’s 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades and it was recently recognized by Inter brand on its top 100 Best Global Brands list.
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