Pakistan is an amazing destination for food outlets because eating out has become the nation’s biggest source of entertainment. Every new place that opens up is packed because the spending power of the masses when it comes to eating out is amazing. What a way to start the New Year. Fat burger, Multi-national fast food chain opens its doors to Karachi and hope to start in Lahore. Customers wait for their orders at a Fatburger outlet as they seek out international cuisines since the past decade.
The presence of international especially American food brands has further developed the local market. 2013 will be a year of enthusiasm and excitement for food lover. Some of the world’s renowned brands will open their flagship stores during the year including Second Cup Coffee, Menchie’s Frozen Yogurt, Sarpino’s Pizza, Red Mango frozen yoghurt, Johnny Rockets etc.
Since 2011, several food chains have opened their first outlets in the world’s sixth-most populous nation. Pakistan is a developing market and the food business is an attractive segment. Pakistanis spend 90 billion rupees ($924 million) a year on eating out at the 20,000 restaurants nationwide because of a paucity of other entertainment facilities. Consumer spending in Pakistan has increased at a 26 percent average pace the past three years, compared with 7.7 percent for Asia, according to data compiled by Euromonitor International, a consumer research firm.