Clients Testimonial


I have got the chance to work closely with the owners/managers of, an International franchise Development company. The best thing about them is their knowledge, experience, professional approach, commitment to work and an extra ordinary personalized contact that they maintain without compromising on any professional and ethical business standards. I have always felt comfortable in discussing all the issues that I had to face during my initial stage of finding a right fast food franchise for Pakistan and during our subsequent negotiation stage. They have always presented a balanced approach, educating me of the international practices and informing me of the local requirements (both market and regulatory). It was a pleasure to work with them and I am sure that our relationship will go a long way in future as they have become an essential part of our business structure.”

Wasim Ahmed , FM Foods
Wasim Ahmed , FM FoodsMaster Franchisee of Steak’n’Shake

We are pleased to announce the signing of Master franchise agreement for Pakistan through involvement and support of Augment & WFA Pakistan. We also received invaluable advice from Augment team in the process of establishing Doner Kebab operations in Pakistan. I would recommend to any investors or potential franchisee who are looking to buy a franchise and grow their business to seek professional advice from Augment”.

Arshad Mohsin,
Arshad Mohsin,Master Franchisee of Doner Kebab, Pakistan.

Smoothie Factory has had an opportunity to work with Augment through WFA Pakistan. They have been critical to us in finding our master franchisee for Islamic republic of Pakistan which is an established group brought to us by Augment (WFA Pakistan). When dealing with international candidates it is important to understand local business and social customs and practices. The advice we received from Augment during our discussions with the master franchisee has been invaluable and has made all the difference in successfully securing the master franchise agreement for Pakistan. Further Augment has extended its support to our Master Franchisee to help them successfully & efficiently establish Smoothie Factory brand in Pakistan. It is with great pleasure that I have no reservation in recommending Augment to franchisors considering development in Pakistan”

James Villasana
James VillasanaPresident, The Smoothie Factory, Inc.

Augment is self-explanatory to us as it really helped us to enhance our businesses and improve our understanding about franchising business. Mr. Sami, CEO of Augment and his team has not only helped us in acquiring Master Franchise Rights of Smoothie Factory Inc. USA for Pakistan but also committed their services in launching our brand through BLA program. Having a leader like, Mr. Sami with crystal clear vision explains all about Augment and their cooperation and dedication towards making their client brands successful.

Faisal Sheikh
Faisal SheikhManaging Director, Z&J Franchises (Master Franchisee Smoothie Factory, Pakistan)

Second Cup (Canada) I would like to take this opportunity to tell you how satisfied we are with the relationship between Second Cup and your organization. Quite simply the passion you have when dealing with franchise partner prospects about our brand is the key to success. Sami from WFA Pakistan (Augment Pvt. Ltd) was especially instrumental in helping the franchise partner along every step of the way. The true long term success of any organization is the people and your company has truly brought together a strong, passionate group of people. Bravo!

Jim Ragas
Jim RagasPresident, Second Cup International

“Second Cup Coffee (Pakistan) “We are extraordinarily pleased with the efforts of Augment in helping us acquire the Master Franchise of Second Cup for Pakistan. Mr. Sami worked with us actively and provided us professional advice and assistance to successfully introduce the Second Cup experience to our customers in Pakistan.”

Asim A. Majeed
Asim A. MajeedCEO Second Cup Coffee, Pakistan

Augment has played an integral role in assisting BRANDS Just Pret with signing our first franchise. We worked with a few other Franchising firms but none of them came close to the service and support provided by Augment. The team has been extremely supportive, active and transparent and I have no hesitation in recommending them to any other franchisor or franchisee looking for business opportunities.”

Hadi Anwar
Hadi AnwarOwner at BRANDS Just Pret

While searching online we came across Augment website and learned about its services, very next day we had an appointment booked at Augment’s offices in Lahore, upon reviewing all available Master franchise opportunities we decided to buy Master franchise of ‘The Bagel Bar Coffee House’. We also signed up Augment’s Brand Launch Assistance (BLA) Program to successfully launch and develop The Bagel Bar brand in Pakistan. Augment assisted us in construction, staff & management hiring and training, all technical aspects, supply chain development, menu and pricing, marketing and successful launching of our flagship store at MM Alam Road Lahore. Augment helped us save valuable time and money by enabling us to open our first flagship store in a record time of just over 4 months. On top of that they sold first sub-franchise of The Bagel Bar for Bahria Town before we even opened our own store. We are very happy with our work relationship with Augment and we look forward to continue working together for many more years to come.”

Gulzar Mughal
Gulzar MughalCEO GHM Foods, Master Franchisee of The Bagel Bar Coffee House Pakistan.

I think Augment did an amazing job in bringing The Bagel Bar Coffee House to Pakistan, their involvement has been critical in developing our understanding and knowledge of the local market”.

Ray Cowzer,
Ray Cowzer, CEO & Managing Director at Bagel Bar Coffee House

Thanks for all of your help and support through the process of acquiring master franchise rights of Menchie’s Frozen Yogurt for Pakistan”.

Bashir Tahir
Bashir TahirMaster Franchisee of Menchie’s Pakistan