We have a history of successfully developing Pakistan’s most recognized and emerging brands. Based on our un-matched operational expertise and market knowledge, we assist our clients throughout the development phase & Country Brand Launch of these international brands. Here are some of the Brands we have worked with in Pakistan market;


In 1952, Lovie Yancey created something unique. A culture. A phenomenon. She created the biggest, juiciest hamburgers anyone had ever seen. So obviously, there was only one name for them - Fatburger.

Half a century later, while other places are just discovering taste, we're still making hamburgers the way she did. Fresh lean beef, not frozen patties. Cooked-to-order, just the way you want it, every time. The only thing Lovie loved as much as hamburgers was music. So you'll hear some of the best music ever blasting from Fatburger restaurants: Rock'n'Roll, R&B, Hip-Hop, and Classic Soul that'll keep you groovin' in your chair long enough to finish that big juicy burger.

At Augment, we assisted the local franchisee in the franchise acquisition process of Fatburger for Pakistan. Our CEO Mr Samiullah Mohabbat (former CEO Fatburger Pakistan) along with his team of restaurant industry professionals delivered a successful Country Brand Launch of Fatburger Pakistan.

Pakistan's first ever gourmet burger chain-Fatburger, currently Fatburger has 2 state-of-the-art stores in Lahore and Karachi with more stores to follow.


Wilber Hardee opened his first namesake restaurant in Greenville, North Carolina in 1960. Five months later he had his first franchisee and over the years his burger chain has spread to become a favorite throughout the world. Today, Hardee's ® forges ahead with a taste for edgy, memorable ads and delicious food-creating a fast-food experience that can't be topped by any of it's competitors.

At Augment, Our senior Management was involved in the development of Hardees in Pakistan from the acquisition of Hardees franchise for Pakistan from the idea generation to accomplishment, establishing the whole company structure, business planning with local and international team/vendors at strategic level, identifying business opportunities for the company in the local and international markets, overcome complex business challenges and making high stakes decisions within fast-paced, high-pressure environments with strong work ethic and irreproachable integrity.

Today, Hardee's is the most famous fast food brand in Pakistan and currently operates 7 stores in the country with plans to add more stores in coming years.

Doner Kebab

The döner kebab, one of Turkey's national dishes has been around for over 250 years. In recent years, it has become the one of the most popular fast food staples around the world; Germany, United Kingdom, Ireland, Australia, Finland, Japan etc. First brought to Berlin by Turkish immigrants in the 1970s, the grilled meat snack that comes wrapped in a pita bread with shredded lettuce, tomatoes, onions and different dressings (yogurt, garlic, pickles), Döner done good and the kebab takes its rightful place as fast food hot list. According to the European Association of Turkish Döner Producers, more than 100,000 tons of döner meat is annually consumed in Germany. This translates into two million döners sold & eaten every single day, In Berlin alone there are over 1,300 döner stands. There is no denying that this famed meat sandwich combines some of the Turkish essentials quickly spreading worldwide through different identities Kebaberies" in Australia, Rullakebab in Finland, doneru kebabu in Japan and Donair in Canada.

At Augment, We helped our client in securing Master Franchise rights of Doner Kebab for Pakistan. Doner Kebab has its flagship store planned in DHA Lahore with more sub-franchised and company-owned stores to follow.

Second Cup

From its humble beginning in 1975 as a kiosk in a shopping mall, selling only whole bean coffee. The Second Cup Ltd. has become Canada's largest franchisor of specialty coffee cafés. The company has grown to include 350 cafés across Canada, making Second Cup a second home to hundreds of thousands of guests every day. Committed to coffee integrity, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell over one hundred thousand fairly traded coffee and tea beverages every week. Nearly 95% of Second Cup cafés are franchisee-owned.

Second Cup Coffee Company Inc. has taken care of every aspect of its café experience for you, The consistency and quality of these standards not only create and reinforce the brand, but also ensure that Second Cup café guests have the same experience at every Second Cup café, each and every time.

At Augment, we assisted our client to acquire Second Cup Master Franchise for Pakistan, Second Cup opened its first store in Centaurus Mall Islamabad and have their flagship store planned in Islamabad. Second Cup has aggressive development plans to make its unique coffee experience available across Pakistan

Menchie's Frozen Yogurt

Menchie's is the Leading and one of the fastest growing frozen dessert chains in the world. Currently, Menchie's serve smiles in more than 200 locations around the world, and boast more than 250 stores in further development throughout the U.S.A., Canada, Puerto Rico, Trinidad & Tobago, England, France, South Africa, Jordan, Kuwait, Bahrain, United Arab Emirates, Qatar, Pakistan, India, China, Japan, and Australia. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry.

At Menchie's, We are ambassadors of goodwill through the power of smiles, and we look forward to bringing a positive contribution to the world...one smile at a time. Because at Menchie's, every smile matters :)

At Augment, we assisted our client throughout the process of acquiring Master franchise of Menchie’s for Pakistan. Menchie’s has 3 stores operational in Lahore with more sub-franchised and company-owned stores planned in all major cities. )

Coffee Planet

Coffee Planet is a UAE based coffee company with nearly 200 outlets in UAE, Oman, Malaysia and Pakistan. Coffee Planet is a real life example of what can be achieved with a little bit of discontent with the way things are. Proving there is always a better way of doing, saying or supplying something. Coffee Planet is a young, quirky, modern, colorful and fast growing concept with a range of foods and beverages. In 2010 alone, over 4 million cups of coffee were served from Coffee Planet outlets, doubling year on year sales since the end of 2008.

At Augment, We worked with coffee planet to help them find their franchise partners in Pakistan with extended support for the opening of their 1st outlet in Pakistan. Currently coffee planet has one store in DHA Lahore and Islamabad with plans to open more outlets.

Smoothie Factory

Smoothie Factory® is an established, popular, and fast growing retailer of real fruit smoothies, fresh squeezed juices, authentic frozen yogurt, light foods, and nutritional products. The Concept was founded in the USA by an Olympic athlete to promote healthy lifestyles, where we believe in the simple concept of providing guests with reasonably priced healthy meal choices, served quickly, in attractive, clean, pleasant surroundings every day.

Since the company's founding in Carrollton, Texas in 1996, the Smoothie Factory brand has become recognized internationally for excellence in service, product, and value, today it operates in USA, Hong Kong, China, Saudi Arabia, Bahrain, Qatar, UAE, Vietnam, Macau, Taiwan, India and now in Pakistan.

At Augment, We helped our client to acquire Master Franchise rights of Smoothie Factory for Pakistan, currently we are assisting the Master Franchisee through our BLA program to develop the Smoothie Factory brand in Pakistan.

The Bagel Bar Coffee House

Since opening its doors on Poolbeg Street, Dublin in 2001, demand for The Bagel Bar has been so great that our brand has grown rapidly in Ireland and internationally. We believe this reflects the high quality and standards of our products and our continued commitment to customer service.

The basic concept of The Bagel Bar is to offer a more sophisticated coffee/sandwich alternative, where people can enjoy excellent quality food in a relaxed friendly atmosphere. Our unique selling point of signature bagel sandwiches and a varied and wide range of other food options, including our gourmet coffee and healthy smoothies. We pride ourselves on our customer service and have built a reputation as an eatery that offers a varied menu with excellent standards.

Bagels have become a popular bread product in the Western world, there are many different ways of making bagels but the basic roll-with-a-hole design is hundreds of years old.

At Augment, We are the operators of The Bagel Bar Coffee House in Pakistan, the first flagship store of The Bagel Bar Pakistan will be opening soon on MM Alam Road Lahore with more company-owned and franchised stores planned at prime locations through out Pakistan.

© Copyright 2012. Augment Franchise. All rights reserved