Samiullah Mohabbat is the CEO and founder of Augment (Pvt) Ltd which is Pakistan’s first and the top franchise development company. He is the former CEO of Fatburger Pakistan and COO of Hardee’s Pakistan. Sami is also the Managing Director of World Franchise Associates in Pakistan;WFA is world’s leading organization in international franchise development. As the founder of Augment Pvt Ltd, Sami wanted to provide a platform for franchising industry in Pakistan. Since then Augment has been providing a guiding light to aspired franchisees, entrepreneurs and international franchise brands who keep an interest in Pakistan market.
Sami has an invaluable knowledge of franchising industry in Pakistan and considered as an highly professional franchise business advisor. Over the years, he has worked with hundreds of entrepreneurs, business owners and leading multinational brands to develop various franchise businesses in Pakistan.A highlight of Sami’s expertise in the franchising & restaurant industry is the acquisition of Hardee’s franchise for Pakistan, Sami lead from the idea generation to accomplishment, establishing the whole company structure, business planning with local and international team/vendors at strategic level, identifying business opportunities for the company in the local and international markets, overcame complex business challenges and making high stakes decisions within fast-paced, high-pressure environments using experience-backed judgment, innovation, strong work ethic, fun, and irreproachable integrity. Sami excelled his knowledge in the industrywith trainings from USA, Macao, Dubai, and at the same time he was franchising and developing several international brands in the country.
Sami, being a great team maker has a team of experienced professionals who are in this industry quite a while and possess ample amount of experience for the new country launch of any brand and then make it successful in Pakistan market. Sami regularly speaks at international franchise forums and exhibitions and has been the voice of franchising in Pakistan all around the world. He is very confident that franchising industry in Pakistan will continue to grow and will significantly contribute to the economy of Pakistan. Samiullah’s career reflects his experience backed understandingof franchise business as he started from KFC Pakistan more than a decade ago, with his strong educational background and learning capabilities he successfully climbed the career ladder to the higher management, winning the YUM Operations Excellence award, YUM champions club award in Budapest along with series of local recognitions and certifications. Sami is also the founder member of American Business Forum in Pakistan and work very closely with American Consulate and Government of Pakistan to support and promote franchising and international brands in Pakistan.