Marble Slab Creamery announced signing of the master franchise agreement with Western Brands PVT Ltd. for the opening of the first Marble Slab Creamery® locations in the country of Pakistan. Per the agreement with Western Brands PVT Ltd., the deal calls for the development of 10 Marble Slab Creamery stores in Pakistan over a 10-year period, with the 5,000 square foot flagship store opening up in the major city of Lahore, Pakistan.
The opening of the Marble Slab Creamery locations in Pakistan builds upon the brand’s existing momentum in the South East Asian Sub Continent. Consistently ranked one of the top international food brands based on growth, Western Brands PVT Ltd. selected Marble Slab Creamery given its proven success internationally. Furthermore, Marble Slab Creamery is a top ice cream brand, currently operating in over 13 countries including Australia, Canada, Mexico, Saudi Arabia, UAE and Bahrain.
“We were looking to expand Western Brands’ portfolio to include a strong ice cream concept, and were impressed with Marble Slab Creamery’s international business model,” said Mr Jawad Qureshi, chief marketing officer of Western Brands. “We are excited to launch the brand with our flagship store in Pakistan and rapidly expanding our franchise locations starting from Lahore and into metropolitan cities like Islamabad and Karachi.”
“The new locations in Pakistan are an extension of Marble Slab Creamery’s existing presence in the Middle East and the South East Asian sub-continent,” said John Peddar of Marble Slab Creamery. “In a nation of 176 million people, we expect that the brand product will be well-received and positioned for growth in this emerging market.”
About Marble Slab Creamery®
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Australia, Bahrain, Canada, Guam, Kuwait, Lebanon, Mexico, Oman, Puerto Rico, Scotland, Trinidad and Tobago, United Arab Emirates, and the United States.
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