Smoothie Factory Signs Master Franchise Agreement for Pakistan

LAHORE, PAKISTAN (October 9, 2013) – Smoothie Factory, an International leader in juice bar industry, today announced the signing of a master franchise agreement for the country of Pakistan with Z&J Franchises. Under the agreement, Z&J Franchises will be opening twenty-six stores throughout the country, the first of which is scheduled to open in Lahore in 2014. The signing of the agreement marked the continuing expansion of The Smoothie Factory System internationally. Last month, Smoothie Factory celebrated the opening of its first outlet in New Delhi, India. With the opening of the store in Lahore, Pakistan, Smoothie Factory will have successful operations in 9 countries, set to open soon in 6 others under existing master franchise agreements.

“Smoothie Factory has been well received in both the United States and around the world, with a continued history of successful international growth,” said James Villasana, President of Smoothie Factory. “We are delighted to be opening stores in Pakistan with Mr. Sheikh Javed Iqbal and his family. We have been working closely with Z&J Franchises Managing Director, Faisal Sheikh. We recognize and greatly respect the long history and success of the Group in the country. And believe it will bring the same level of commitment and high standards to Smoothie Factory. We look forward to supporting them as they develop and introduce the brand throughout Pakistan.”

The new stores will be tastefully decorated with bright colors, rich textures, and a modern design that will include a gaming center. The front counter will take center stage where guests can watch as Smoothie Factory’s innovative menu is prepared live. The menu features a wide variety of smoothies including everything form the signature Strawberry Patch™ and Tropical Squeeze™ to Power Shots™ and Meal Replacement Smoothies. In addition, a full frozen yogurt bar will offer a wide variety of flavors to choose from and an expanded toppings station with dry and fresh fruit topping.

Faisal Sheikh serves as the Managing Director of the newly formed Z&J Franchises and was instrumental in bringing this division of the Z&J brand to life. “My decision to bring Smoothie Factory to Pakistan was backed by a number of reasons. I wanted to carry on the heritage of my family in pioneering new markets. Also, Smoothie Factory as a brand embodies traits of innovativeness and honesty that are inspiring.

Thus, I decided to take this opportunity. I believe it has a huge potential for the market of Pakistan where summer stretches for approximately 8 out of 12 months. Moreover, we have a tremendous opportunity to be a first mover in local market since consumers lack options for healthy made to order smoothies that offer variety of flavors, alongside variety of freshly squeezed juices, multiple authentic frozen yogurt flavors, and healthy light food options all under one roof. We are glad to be pioneering this idea with Smoothie Factory’s presence in Pakistan.”

According to Mr. Samiullah Mohabbat, MD world franchise Associates, and CEO of Augmentfranchise.com- an international franchise development company “Smoothie Factory has shown massive growth in international markets, it’s a very successful brand and I believe enormous opportunity exists for Smoothie Factory in Pakistan. We have extended our support to Z&J Franchises under our BLA program to successfully establish smoothie Factory brand in Pakistan.”

In addition to the store’s new look and feel, Smoothie Factory will also adapt its menu to the Pakistan palate and offer a wide variety of BBQ menu items. The brand will continue to offer traditional American smoothie favorites like Peanut Butter Powerhouse™, while also offering traditional flavors, including The Mango Smoothie™. The store’s official opening is planned for early summer, 2014.

About Smoothie Factory

Smoothie Factory is known for Blending Nutrition with Great Taste™ with innovative smoothies, fresh-squeezed juices, authentic frozen yogurt, and light foods. For more than 16 years, the Smoothie Factory brand has been a leader in the juice bar industry by providing customers with reasonably priced smoothies, served quickly, in attractive, clean, pleasant surroundings every day. In addition, an unwavering commitment to health and wellness continues to be an ingredient in their success.